In a recent survey, 40% of investors between ages 18 and 30 agreed with the statement, “I will never feel comfortable investing in the stock market.”¹

However, avoiding an entire investment class can limit an investor’s potential return. For example, during the 20-year period ended December 31, 2013, stocks had an average annual return of 10.8%. By comparison, bonds returned 7.4% and cash 3.0% during the same time frame. During that 20-year stretch, stocks outperformed bonds and cash in 13 years out of 20.²

Tip: Fund Flows. In 2013, investors added $153.1 billion in new cash to mutual funds, a significant drop from the record $390 billion they added in 2009.
Source: Investment Company Institute, 2014

But the stock market is volatile. Between October 9, 2007, and March 9, 2009, the Standard & Poor’s 500 stock index shed well over half its value. But then the S&P 500 started clawing its way back and ended 2010 within 20% of October 9, 2007, close.³

If the impulse to be safe keeps investors out of the stock market, it may also keep them from taking advantage of the potential returns the stock market has to offer.

Fast Fact: Fund Owner. In 2013, nearly half of U.S. households — 46.3% — owned shares of mutual funds. That’s an estimated 56.7 million households.
Source: Investment Company Institute, 2014

Cash alternatives — the most conservative of the three investment classes — outperformed stocks and bonds in two different years.²

A sound investing strategy considers short-term volatility without losing sight of long-term objectives.

A sound strategy can involve diversifying capital between different classes of investments. That way, under-performance in one type of asset may be offset by the performance of another.

Bear in mind, though, that diversification and asset allocation are approaches to help manage investment risk. They do not eliminate the risk of loss if a security price declines. The asset class that performs best one year may not do so the next. Diversifying your holdings among several different investment types and understanding that asset classes can move in and out of favor may help you manage the risk in your investment portfolio.

1. Forbes, 2013
2. Thomson Reuters, 2014, for the period January 1, 1994 through December 31, 2013. Stocks are represented by the S&P 500 Composite index (total return), an unmanaged index that is generally considered representative of the U.S. stock market. Bonds are represented by the Citigroup Corporate Bond Composite Index, an unmanaged index that is generally considered representative of the U.S. bond market. Cash is represented by the Citigroup 3-Month Treasury-Bill index, an unmanaged index that is generally considered representative of short-term cash alternatives. U.S. Treasury bills are guaranteed by the federal government as to the timely payment of principal and interest. However, if you sell a Treasury bill prior to maturity, it could be worth more or less that the original price paid. Index performance is not indicative of the past performance of a particular investment. Past performance does not guarantee future results. Individuals cannot invest directly in an index.
3. Standard & Poor’s Corp, 2014. The high of 1565.15 was recorded on October 9, 2007 and the low of 676.53 was recorded on March 9, 2009. The S&P 500 Composite index (total return) is an unmanaged index that is generally considered representative of the U.S. stock market. Index performance is not indicative of the past performance of a particular investment. Past performance does not guarantee future results. Individuals cannot invest directly in an index.

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